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Axios and WBTV News team up



Some exciting news to share today … we’re launching a news partnership with WBTV.

Why it matters: More good stuff for you.

  • We’re sharing our work and brains with one of Charlotte’s biggest newsrooms to pack our newsletter with more information for you to make the most out of living here.

Context: WBTV brings expertise in multiple areas — weather, in-depth investigations and other daily coverage from their 80-person staff.

  • And Axios has lots to offer WBTV, from our food scoops and first-looks to our things-to-do guides and combined newsletter and Instagram audiences.

What to expect: No dramatic changes. Our newsletter will still be an easy, 3- to 4-minute read each day.

  • But we’ll have more reliable weather updates, a heads-up on their biggest investigations, and, eventually, some collaborations.
  • You’ll also be able to see our team of journalists on WBTV’s local programming, from “QC Morning” to “On Your Side Tonight.”

Details: We’re starting with a six-month trial to see how it goes, and whether the partnership is a hassle or a home run.

The bottom line: We’re thrilled. WBTV has respected leadership, a time-tested audience and a desire to get things right.

Fun facts: Axios’ Laura Barrero worked as a producer at WBTV before joining Axios, and she won an Emmy award during her time here.

  • Also, WBTV was the first television station in the Carolinas when it launched in 1949. So, you have one of Charlotte’s oldest news sources teaming up with one of its youngest.

The post Axios and WBTV News team up appeared first on Axios Charlotte.

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